Meme2Earn
Gamified Meme Platform Content & Creative Direction
Overview
Ongoing content and creative direction for Meme2Earn, a gamified meme-sharing platform built on the Neo blockchain. Users earn cryptocurrency rewards (NUDES tokens) for posting, upvoting, and engaging with memes — combining the addictive fun of social media with real on-chain incentives. I produce tutorials, promotional videos, and event hype assets that drive user onboarding and strengthen community engagement.
Goals
- Educate new users on how to navigate the platform and earn NUDES tokens
- Create visually compelling promotional content for competitions and platform events
- Increase platform activity through short-form meme culture and crypto-native messaging
- Build hype around NUDES token burns, leaderboards, and community driven content
- Position Meme2Earn as the 9gag of Web3 — fun, engaging, and financially rewarding
Problem
Most people understand memes — but not how they can become a sustainable part of a rewards economy. Meme2Earn needed structured content to explain how users can actually earn from their engagement, and creative briefs that capture the fun and irreverence of meme culture, without losing sight of the underlying crypto value.
Links
Tech Stack
Responsibilities
- Scripted and recorded platform tutorials showing key user flows
- Designed 3D animated promos for token burns, feature updates, and competitions
- Created short-form vertical videos for X, Instagram Reels, and Discord embeds
- Edited meme-style highlight reels and recap content for events
- Aligned visual content with brand tone — fun, irreverent, but informative
- Worked with core devs to match content cadence to app features and token events
- Built templated pipelines for consistent promo rollouts (e.g. monthly token burn)
Timeline
Ongoing
Deliverables
5
Gamified Meme Creation Tutorials
Created a series of fast-paced, screen-captured video tutorials showing users how to create and upload memes, upvote content, climb the leaderboard, and withdraw NUDES tokens. Edited with snappy overlays and zooms for clarity, they balance tone and information — showing how earning with memes is actually possible.
3D Abstract Promo Visuals
For monthly NUDES token burns, I created cinematic 3D promo videos in Cinema 4D — featuring abstract elements that collide, melt, and fragment as a visual metaphor for 'burning' supply. These are set to high-energy music and formatted for both widescreen and vertical delivery.
Generative AI Image Content
To keep Meme2Earn’s social presence visually unique and hyper-engaging, I create generative AI image content using ComfyUI pipelines combined with ControlNet for pose, depth, and composition guidance. These images blend meme-style humor with surreal, stylized visuals that align with the chaotic energy of the platform. By using ControlNet to control structure while letting the model hallucinate creative texture and lighting, I produce high-impact meme-ready graphics for announcements, token burns, leaderboard updates, and monthly competitions. These AI-generated visuals help the brand stand out in crowded Web3 feeds and give the community a constant stream of fresh, eye-catching content.
Token Burn Hype Content
Every month, NUDES tokens used across the platform are burned — making the supply more scarce and rewarding holders. I design hype pieces around these events, emphasizing deflationary mechanics with fire simulations, vaporizing token imagery, and stat call-outs.
Meme-Style Social Content
The Meme2Earn brand thrives on shitposting energy, so I also create casual, humor-driven short content that plays directly into meme culture. This includes fake screenshots, animated emojis, hype text, and other internet-native formats that reinforce community vibe.
Event & Leaderboard Highlights
For key competitions, I produce recap videos and leaderboard highlights, formatting stats and user rankings in dynamic layouts with glitch effects and transitions. These help reinforce the competitive status of the platform and reward top creators.
Media Gallery
Builder Notes
Gamified meme platform where users earn NUDES tokens for participation
Gamified meme platform where users earn NUDES tokens for participation
Monthly deflationary mechanics: tokens used on the platform are burned
Monthly deflationary mechanics: tokens used on the platform are burned
Content created includes tutorials, 3D promos, on-camera explainers, and social bursts
Content created includes tutorials, 3D promos, on-camera explainers, and social bursts
Focuses on onboarding Gen Z-style audiences into hybrid meme/crypto spaces
Focuses on onboarding Gen Z-style audiences into hybrid meme/crypto spaces
All animation, editing, and post-production done in-house
All animation, editing, and post-production done in-house
Built for consistent repurposing across X, Discord, and YouTube
Built for consistent repurposing across X, Discord, and YouTube
Helps position Meme2Earn as a fun, Web3-native community platform
Helps position Meme2Earn as a fun, Web3-native community platform